What is circularity?

Circularity, in the context of sustainability, is a holistic approach to closing the loop of resource usage and waste through a regenerative system. Instead of a "take-make-dispose" model of production and consumption, circularity creates a continuous cycle that keeps resources in use for as long as possible and minimizes waste (Ellen MacArthur Foundation, 2011).

By embracing circularity as a core value, Cotopaxi shows that profitability and sustainability can coexist harmoniously. Together, we can create a world where inequalities are reduced, waste is minimized, and sustainability is assured for future generations.